self defense

Why are we in the business of martial arts?

Is it purely for the money? Is it because we want to spread the love of the art? Whatever your particular reason is, it is it’s the motivation that drives you to make it in for those early classes, or drives you to put in the long hours doing what it takes to grow your business. The purpose of this article is to help you identify all those different triggers that motivated your students to take the plunge and decide to get sweaty with a bunch of strangers in pajamas at their first martial arts class.